Interactive Phenomenon from Philadelphia Bringing Rolled Ice Cream Experience
to Atlanta; Lease Signed for 3872 Roswell Road

ATLANTA (Feb. XX, 2016) – Sweet Charlie’s, the Philadelphia-based, rolled ice cream and yogurt phenomenon has signed a lease at 3872 Roswell Road in Buckhead (next to Superica). Opening late spring 2017, this will be the first-ever franchise location for the young brand, which features a hand-rolled, made to order dessert sensation that Forbes recently dubbed “the cool new trend in Asian sweets.”

Sweet Charlie’s is the brainchild of 19-year-old entrepreneur Kyle Billig, who after watching a video about the overseas trend of Thai-inspired rolled ice cream, teamed up with his older brother Jacob and figured out a way to duplicate and Americanize the delicious treat.

“We’re incredibly excited to debut our first Sweet Charlie’s franchise in Atlanta,” says Kyle Billig. “For us, it’s not just about serving ice cream; it’s about creating a revolution through new ways of making ice cream and flavors that customers love.”

Sweet Charlie’s combines the art of making rolled ice cream with its unique brand of crowd-pleasing modern American showmanship to create a one-of-a-kind, social experience for all ages. It starts with a base of either premium ice cream, nonfat yogurt or the company’s Nada-Moo vegan option. Customers then select a cup or one of Sweet Charlie’s signature oven-baked glazed donuts as an ice cream- carrying container and finally, one of Sweet Charlie’s signature flavors and toppings.

Each ice cream or frozen yogurt at Sweet Charlie’s is made to order on a super-cold surface that is below 20 degrees. Because the surface is so cold, very small ice crystals are formed quickly, eliminating the need to add stabilizers, emulsifiers and preservatives.

“In Philadelphia, people stand in line in the freezing cold for our rolled ice cream. Since Atlantans enjoy warmer temperatures throughout the year, we’re hoping that’s even better for business!” says Steve Billig, Sweet Charlie’s chief financial officer. “We look forward to being very involved throughout the development and launch of the first Sweet Charlie’s franchise in Atlanta, cutting the ribbon on opening day and meeting our newest customers.”

The company has additional locations scheduled to open in Delaware and New Jersey this summer. For more information about Sweet Charlie’s in Buckhead, visit sweetcharlies.com.

About Sweet Charlie’s

We combine the art of making ice cream rolls with modern American showmanship to create a one of a kind experience for all ages. Each ice cream or frozen yogurt is made to order on a super, cold surface that is below 20 degrees. Because the surface is so cold, very small ice crystals are formed quickly. These ice crystals create the freshest, healthiest, most delicious end product. Our unique process eliminates the need to add stabilizers, emulsifiers, and preservatives like the other guys. The best part is… it tastes delicious! Visit us at sweetcharlies.com.

For more information:
Emily Connolly or Morgan Lanier
Melissa Libby & Associates
404-816-3068
emilyc@melissalibbypr.com
morgan@melissalibbypr.com